When customers give a little love (or not) in online reviews, business owners may want to give a little back.
The European Union has approved new regulations to increase fairness and transparency for search engines, app stores, booking sites and marketplaces that will have 12 months to implement the changes once the rules are published.
Gadget lovers tend to use voice-controlled devices for simple functions. Sixty-six percent use virtual assistants to play music or listen to podcasts, 56% use them to set an alarm or reminder, and 48% use them to receive updates.
Google is bringing the click-share metric to Search campaigns in Google Ads to help advertisers get a better sense of how their ads perform.
Brands looking to tap organic search to help them drive purchases of gifts online need to learn that love means never having to go to page 2 of Google.
Google is serious about security. On Friday the company announced it paid $3.4 million to 317 different security researchers in the past year.
Advertisers are willing to pay a lot for consumers' attention during the biggest TV event of the year, but what about ad recall? Game-time TV ad recall seems to dip for some brands that did very well online.
Google plans to change how Search Console Performance reports count some metrics. For some searches, rather than using the URL that appears in the search bar, it will begin using the canonical URL for reporting.
Consumers tend to believe what they see, not what they read, according to a new study.
Brands used Super Bowl Llll to send some powerful messages -- not all about the brands themselves.