How can you make sure your partners are powered up to do the best they can in telling your brand story?
Overall, economic storm clouds appeared in late Q4 '18 and clearly provided a darker context for the data.
A marketing and sales association is giving out an award for corporate social responsibility (CSR). Does that mean focusing on CSR is really good marketing?
The most valuable thing your audience possesses isn't their hard-earned money, or the brands they spend that money on -- it's their time.
Though much of the teen content landscape is shifting from scripted to unscripted programming, one media brand is notably bucking the trend: Freeform network.
A sports talk radio debate about the importance of "fan attendance" versus "fan intensity" got me thinking about my long-held belief that pure reach is secondary to engagement.
Young men remain a desirable audience but are an elusive demographic for marketers to reach.
When I meet a CFO for the first time, I explain how a great marketer uses both halves of the brain -- creative and analytical -- in pretty equal measure.
Packaged food advertisers who want to reach the right target for their products are targeting people who shouldn't be using them.
Luxury is a feeling, but many consumers have mixed emotions of enjoyment and guilt when buying luxury goods.