Studies show young people still prefer email over other marketing channels. But that may be changing too.
Amtrak's launch promo offers two tickets for the price of one, and it is promoting brand tie-ins with 1-800-Flowers and Teleflora.
Forrester reports that retailers are missing opportunities with their reminder emails.
Spam traps are the main problem they face as they devote over 10% of their marketing budgets to email.
Many consumers distrust use of data for news feeds and purchase recommendations, a survey by RSA finds.
Consumers may prefer texting, but a minority of businesses aren't set up for it, Zipwhip finds. And many people still like email.
Personalization is the most effective tool -- but also the most difficult, Ascend2 reports.
Most tools measure only a few channels, and marketers aren't getting a full picture of the funnel, says CallRail's Mark Sullivan.
Younger people are less likely to identify as exclusively straight, but more likely to reject labels of any sort, Kantar reports.